Alvarez and Marsal

Publish Date

Oct 12, 2021

Sealing off the Cracks in the Long Tail of Your Pricing Strategy

Clifford Hall, Managing Director

Service / Industry: Commercial Excellence

In our three-part series, “Show Me the Money, But the Right Money Please!” A&M Private Equity Performance Improvement Managing Director, Cliff Hall, and Senior Directors, Sicco Tans and Troy Temple, discussed the framework for an effective commercial strategy that drives profitable growth and margin improvements.

In this article, we cover margin transparency as well as pricing and margin recovery, specifically as they relate to smaller customers that usually don’t receive a lot of attention.


Show Me the Money, But the Right Money Series

CLICK HERE TO READ PART 1: Where is the Money?

CLICK HERE TO READ PART 2: What is My Sales Force Doing?

CLICK HERE TO READ PART 3: What are My Sales Managers Doing to Move the Needle?

Clifford Hall

Clifford Hall is a Managing Director with Alvarez & Marsal’s Private Equity Performance Improvement Group in New York. He also leads the Commercial Excellence service line in the U.S. Mr. Hall brings more than 25 years of experience in a range of management, board advisory, operational, and functional roles in the Americas, Europe and Asia. As a mentor, he has successfully coached board of directors, portfolio company management professionals and their teams to measurably impact financial performance.